The China North East Asia region represents bakery markets which are at very different stages in their market evolution and maturity. Levels of bread and cake consumption range from less than a kilo per person per year up to the high levels typical of consumption seen in European or North American markets. Consumer awareness, experience and expectations of products are also very varied but AB MAURI companies are able to adapt to the different requirements of the market whilst ensuring the products sold are the best fit for each country.
The regional headquarters for AB MAURI China North East Asia is in Beijing, China. Key brands in the region include Mauripan, Meishan, Mauri, Yanshan and Pinnacle for bakers yeast, Maurimix, Cereform and Serrol for bakery ingredients, Maurivin for wine and Mauribrew brewer’s yeast.
This region has seen dramatic increase in demand for bakery products especially in the demanding Chinese market. AB MAURI is well placed as a key provider of yeast
and bakery ingredients to support bakery growth throughout the region.