In addition to ingredients we also supply capability, expertise, knowledge and teamwork. Where other companies start and finish with their ingredients, with little consideration for your product, we begin by working with you to genuinely understand your product.

This is an understanding of your requirements in terms of your market environment, your equipment and process as well as your people. Of course quality, performance and cost parameters are also major considerations. It is after this that we begin to consider the technical ingredients solution you need. With extensive baking experience and ability in our people we are able to create the most effective and efficient way to manufacture and market your product with all your needs fully met.

This step by step process means we gain a thorough understanding of your product, your aims, your issues and your market environment, before we even begin to look at the supply of ingredients. We can analyse and optimise your process and equipment, as well as providing a unique insight into the selection and chemical inter–reaction of the raw materials.

This unique AB Mauri holistic approach uses our award winning 'spider mapping' technique to enable communications and add real objectivity to very subjective matters.

Using our detailed spider mapping technique, we will plot the component characteristics of your product, scoring each attribute. Working together in partnership, we will both understand how you want the product characteristics to move and we will overlay a new spider map illustrating the targets for the desired product.